Margaret River Town Public Artwork

Margaret River, WA, 2013

The brief for this project suggests ‘enhancement’ and ‘connectivity’, yet piecemeal development of individual artworks only contribute to the discordant streetscape already emerging as one of the dominant perceptions of Margaret River from our ethnographic studies.

To meet the ambitious project aims, to embrace all the themes and to create an identifiable and lasting ‘sense of place’ means to sketch out new futures for this popular tourist town. Kwokka proposed changing the framework of the project and creating a new language between stakeholders.  We felt that a more cohesive, intuitive and innovative expression of the town as a progressive and creative hot spot in the region was appropriate; an interactive project exploring the onlooker as the storyteller and collaborator, as the artist and creator, as a valued contributer to an emergent site-specific vision.

Our philosophy is based on generative research about human behaviour and the exploration of new possibilities; it embraces holistic connections between stakeholders through facilitated co-design events and initiatives.  Our proposal centred on the creation of Margaret River Experience; an original and ongoing participatory driven initiative - a digitally facilitated, multi-media enabled, local and international co-creation experience.