Design: The potential of design thinking acknowledged in Australia
26 June 2013
A video published on the ABC News website finally recognisies the potential of 'design thinking' beyond the traditional sphere of creative industries (architecture, product design, advertising, graphic design, fashion, etc). Watch video (3.47mins).
While the presenter introduces design as "a new way of understanding customer needs", it is so much more. The Business program from which the short video has been taken was broadcast on 25 June, and provides a greater sample of 'design thinking' applications. Watch program (25mins).
"Creative Australia is informed by the belief that a creative nation is a productive nation in the fullest sense of the word—empathic, respectful, imaginative, industrious, adaptive, open and successful." (Source: Creative Australia National Cultural Policy - read here)