Increasing Exercise Participation
Western Australia, 2009
Ethnographic field studies identified heightened consciousness of the ‘body-clothing interface’ as one of the issues contributing to low levels of exercise, and in some groups to sporadic gym attendance and heightened body image anxiety. As regular exercise routines help to generate supportive social networks and embed health habits into daily life, kwokka used study findings to generate ideas focused on reversing the trend towards inactivity amongst a cohort of participants.
Links were identified between tangible aspects of traditional exercise routines, rituals, clothing and accessories and the relatively intangible patterns of behaviour occurring in and around gym, health or sports club visits. The concept mapping various activity networks and cross matching aspects of mood, experience and meaning led to a number of prototypes. The most successful of these co-created projects included a range of gym2any-wear items and interactive social ‘gym-gossip’ initiatives.